Vou aplicar o mesmo desconto do meu concorrente

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Uma política de preços baixos sem planejamento financeiro pode ser fatal

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Cada empresa tem custos fixos e variáveis a considerar

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O que é um percentual de desconto ideal para você pode não ser para o concorrente

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Como fazer para resolver isso?

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Calculando o índice MARKUP

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Com a seguinte fórmula:

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Com o índice apurado você consegue estabelecer limites para descontos sobre seus produtos e serviços, evitando a adoção de estratégias equivocadas e que possam gerar prejuízos.

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Quer ver um exemplo prático? Acesse aqui.

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